Four States Small Business Blog

Most everyone has heard of and knows about the Yellow Pages. Its use as a resource for finding businesses has been ubiquitous for generations — at least in the past. Flip to the section you need, and there was everyone in the area who could help you with your problem.

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.

Spring is upon us, bringing warmer temperatures and longer days — which means your customers and prospects have lawn care on the brain. With summer just around the corner, now is the perfect time for them to ensure their property is ready for guests and get-togethers. And for Joplin lawn care businesses, now is the time to earn more mental real estate.

Does branding really matter? The answer is simple: Yes — it matters a heck of a lot.

Welcome to the third edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

If you think someone in their twilight years isn’t looking online for an assisted living center… well, you might be partly right, but they aren’t your primary online audience. Their children are often the ones doing research and looking for the best option for their parents, and both groups want to feel confident and happy in their choice.

Whether your agribusiness is well established or you’re just getting started, your company’s branding can have a profound impact on your market value. Investing in your brand is one of the best ways to increase sales and grow your business.

With warm weather right around the corner, HVAC businesses in Joplin are bracing for the busy season. Customer orders will pour in and pile up, testing the sanity of HVAC professionals until temperatures start to drop again. We’ve put together a few tips to help you stay top-of-mind with customers while staying on top of your workflow.

Although the medical industry has approached social media hesitantly, it is an effective marketing tool worth the time and investment. It provides a great way for your practice to engage with current and potential patients outside the confines of your office. It also gives you the opportunity to showcase your staff and demonstrate your expertise by providing valuable content. Social media is one way to help new patients discover your optometry practice and, most importantly, help your practice grow.

Higher automotive quality has given repair shop owners a reason to celebrate. According to a 2016 research report form IHS Markit, that’s the reason consumers are keeping their light vehicles for 11.6 years on average. Longer ownership means consumers are more likely to invest in repairs and regular upkeep.