Four States Small Business Blog

Sometimes when patients leave a dental practice, it’s for unavoidable reasons — like a move or change in insurance. Other times, it’s related to a negative experience. What are the top reasons patients make the switch? And, more importantly, how can you use that knowledge to keep current patients satisfied and adjust your marketing to reflect a practice new patients will want to join?

Since 2012, Randy Brooks and Kaylee Cole have been waking up KIX listeners with lively interviews, contests, phone calls, crazy songs, and other shenanigans. Zimmer is proud to announce that the entertaining duo beat out hundreds of other personalities in the state of Missouri to take home a 2018 MBA Award for best medium market radio air talent.

Rush Limbaugh recently made a point to remind everyone of the true impact and power of radio, quoting a Washington Times article from this past April that highlighted new findings from Nielsen. In a half-hour audio clip you can find below, the pioneer of AM radio shared why he prefers radio to TV, compelling stats from Nielsen’s second-quarter 2017 Comparable Metrics Report, and a healthy dose of Rush political talk on listenership and stories from around the nation.

So, you’ve already discovered the benefits of working with a professional radio partner. Fantastic decision! It relieves a burden on your time and resources. Unfortunately, if your radio partner doesn’t also bring digital solutions to the table, you may be inadvertently undermining your results, holding your brand back from achieving the best possible ROI.

Any good auto dealer can tell you that closing a sale means providing for a lot more than just a vehicle and service package. People don’t come in looking for a new (or new to them) car. They’re looking to meet social and emotional needs: long-term reliability, safety for both themselves and those they care about, an expression of what they’ve achieved… A parent may ask about safety ratings, but what they don’t say is that they’re worried about the kid headed off to college. (Their child, on the other hand, will probably openly tell you they want to feel cool driving it.) They may ask about mileage and repairs, but they won’t mention that they have to have a car in order to get a job

Welcome to the fourth edition of our Zimmer Radio Inc. team spotlights! Our team of radio and digital marketing experts work with businesses in Joplin and the surrounding Four States Area to develop effective, integrated marketing campaigns. But we’re not just passionate professionals—we’re people with unique stories to tell.

Radio remains one of the best formats for targeted mass reach. According to Nielsen, radio reaches 93% of U.S. adults each week, more than any other platform. And it does so throughout the day, across every demographic.

Discoverability is imperative for law firms, and that means SEO is a critical piece of your marketing strategy. It impacts where your firm’s site will appear on search engine result pages, and even whether you turn up in the results at all. Effective SEO requires a balance of technical measures and valuable content. You’ll need to commit to staying up-to-date on tactics and best practices, as well as regularly providing fresh content.

Most everyone has heard of and knows about the Yellow Pages. Its use as a resource for finding businesses has been ubiquitous for generations — at least in the past. Flip to the section you need, and there was everyone in the area who could help you with your problem.

Our senior population is growing rapidly. The U.S. Census Bureau projects that it will reach 56 million by 2020, and balloon to 74 million seniors by 2030. But even though senior living demand is growing, nursing home occupancies fell from nearly 86% to less than 82% from 2012 to 2017, and that number continues to drop.