Four States Small Business Blog

When it comes down to it, advertising is simply the most effective way to communicate to today’s customers. Thoughtful, high-quality advertising offers customers insights into various brands  and the variety of products available to them. Giving customers the information they need allows them to make the best decisions for themselves, in terms of finding the best quality products and services at prices they can afford.

There’s a good chance that your potential clients have been inspired by Fixer Upper, The Property Brothers, or similar home remodeling shows. They encourage homeowners to step up their “home-improvement game” by taking on small and large renovation projects, and giving them the inspiration they need to tackle their own. But with so many options for home improvement businesses in the Four States Area, how will they choose which is the best partner for their project?

Each new season of life features its own unique milestones and events. Perhaps the most important ones involve the various decisions everyone must make as they get older.

Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.

While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.

Advertising has certainly come a long way over the years and nowhere is that more evident than in digital marketing. Advertising tools continue to become more complex and intuitive, allowing your advertisements to be both more effective and less expensive at the same time. One of the big recent shifts is in the migration of many marketers away from paid advertising and towards display advertising. Many marketers are finding that keyword-based display advertising is helping improve their overall ROI and keep costs under control.

How amazing would it be if your advertisements traveled throughout the internet, seeking out people who recently visited your website? Letting them know that the special product or service that they recently reviewed was now on sale, or was running low on inventory? This may seem like a far-future functionality that sounds cool but isn't available. For marketers -- it's just called retargeting or remarketing, and we do it every day. This relatively new feature allows you to wrangle those individuals who didn't quite make it to the finish line on their purchase back into the fold, and back into a measurable customer journey. Retargeting is perhaps the best way to help prospects walk through the entirely convoluted sales process, as each lead may interact with your business in a slightly different way. Retargeting allows you to reach out with the most relevant message to a prospect who is already engaged, making your advertising dollars work harder and smarter! See how you can use retargeting to boomerang new customers straight back to your website.

Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.

Creating a stellar website is only the first step in getting people to find your business online -- your site must also be discoverable. The process of creating a website that's appealing to search engines is called SEO, or Search Engine Optimization. In its simplest form, SEO is defined by industry-leader Moz as "the process of increasing the quantity and quality of traffic to your website through organic search engine results". This sounds fascinating, but what does it really mean? The rules around SEO can be complex and are changing on a regular basis. Here are the top five ways that search optimization practices have changed in the last decade.

In today’s digital age where information is readily available at our fingertips, consumers are accustomed to researching businesses before visiting them. Whether it’s reading hotel reviews online before booking a vacation or asking friends and coworkers to recommend an attorney, accountant, or financial advisor, people want to learn about other customers’ experiences.