Four States Small Business Blog

Urgent care clinics play a critical role in local communities. They allow individuals to receive quick access to care during hours that their family doctor may be unavailable or when they don't have time to make an appointment. Urgent care has helped reduce the strain on emergency rooms throughout the country and alleviate the high costs of healthcare for millions of American families.

For brick-and-mortar businesses, local marketing is an effective way to increase brand awareness and reach new customers in your local community. It’s also one of the best ways for local businesses to capture market share from larger competitors located in other areas. And it’s gaining momentum among marketers, as 58% of senior marketers consider local marketing an essential factor for a business’s profitability and growth.

Zimmer Radio recently partnered with Honor Flight of the Ozarks to help them raise awareness and funds to fly veterans to see their war memorials in Washington, D.C. For the second year in a row, Zimmer hosted the Honor Flight Radiothon fundraiser, which has raised more than $43,000 over the past two years. Management, staff and radio personalities from several Zimmer radio stations helped with the fundraiser.

Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.

When it comes to four state area radio, there really is only one clear choice . . . and you don't have to take it from us! We love it when marketers from around the area share their success stories. It really reminds us why we do what we do every day -- to not only provide quality programming to our listeners but also to help area businesses reach their core audiences and business goals, too. See how the elements of radio advertising work together to supercharge the reach for our advertisers.

The days are long and the nights are warm, but as much as everyone loves summer, it impacts every small business a little differently. For some, the season is hot — home improvement, lawn care, and others will experience a rush. But for others, summer is definitively the off-season (especially retail). Neither result is a good reason to halt your marketing! That’s why we’ve put together a quick list of tips for every small business owner to use this summer.

It’s hard to believe, but there are still some advertisers out there who think radio advertising is not effective. But consider this:  For the consumer, radio is a free resource. So, it should come as no surprise that, according to Nielsen, more Americans (93%) listen to broadcast radio each week than tune in to TV or use a smartphone, tablet, or computer. What’s more, contrary to what some believe, radio advertising is effective for more than awareness campaigns. Radio is a proven tool for any marketing campaign and can help you reach all of your marketing goals.

This time of year in Joplin can bring to mind images of storms and tornadoes that wreak havoc on our communities. In the not so distant past, storms have been utterly devastating. As a local business, you need to stay prepared, but you can also play a role in helping your community and your customers be better informed and stay safe.

Years ago at a stoplight, I watched a hand extend from a car window to give cash to a man holding a cardboard sign that read, “Need gas.”  A red plastic gallon-sized can was at his feet.  I was on my way to Seneca for the day and when I returned to Joplin late in the afternoon, guess who was still standing on that same corner with the same prop? I couldn’t help but laugh considering the guy at that point probably had enough in his pocket for gas to drive a motorhome to Ft. Lauderdale.

As you draw up your marketing budget for 2018, you probably already know that radio is a great way to go for targeting B2B and making your mark on the airwaves.