Four States Small Business Blog

Most businesses understand the importance of tracking and measuring their marketing ROI, but they often fail to consider the outside factors that can have an effect on it. You could be succeeding at developing an effective message for your target audience and deploying it across the right channels to reach your audience, but external factors might negatively impact its effectiveness. Factors having nothing to do with the effectiveness of your marketing campaign can skew results, making it difficult to accurately measure ROI. It’s important to consider how outside factors affect your marketing ROI, whether in a positive or negative way, because they are often unavoidable.

Advertising is one of the keys to making your new business a success. Building brand awareness, establishing trust, attracting new customers, and encouraging repeat sales are just a few of the benefits of a well-planned and effective advertising strategy. To maximize success, it’s important to spend your budget wisely, ensure you have a solid branding plan, and be well-informed about your industry and the market. We’ve put together a list of 10 questions to ask yourself before you advertise your new business.

As healthcare evolves, patient engagement is becoming one of the highest priorities. That means healthcare professionals must rethink their marketing strategy, evaluating new trends and adopting new methods of reaching patients. Here are 8 healthcare marketing trends that are worth considering.

Marketing has evolved, and law firm marketing is no exception. Branding is critical to distinguish your firm from your competition and increase the likelihood that when someone needs your services, they will turn to you. Here are some marketing tips for law firms to guide you in developing a marketing strategy that works.

Summer is all but upon us, bringing sunny, warm weather, barbecue, and beach vacations. This might mean you don’t think you need to bother with summer marketing. Maybe it’s because you’ll see plenty of traffic and don’t need the extra exposure, or maybe it’s because you’re a winter-focused business that you think no one wants to hear about in summer. However, either way, you may want to rethink. In today’s post, we’ll take a brief look at summer’s impact and ways that marketing in the off season or peak season can still have an impact.

The digital world is constantly evolving, and customers are evolving right along with it. Devices are getting smarter and helping customers make smarter decisions. For brands to compete, their marketing strategies must reflect the evolving ways in which customers receive information and make purchasing decisions. Here we take a look at how this evolution affects roofing company advertising.

Branding through marketing is critical for every business, even when that business is a law firm. After all, while clients are probably already a qualified lead by the time they approach your firm, branding is why they know about your firm to begin with. Even so, you’ve studied to win in the courtroom, not the marketplace, and law firm branding may seem outside your wheelhouse. That’s why we’ve put together a list of twelve do’s and don’ts to help you start branding your law firm effectively.

During the summer, when temperatures soar, it’s likely that consumers will already have HVAC companies on their minds as they rely on their air conditioners to keep them cool. Here are some ideas for HVAC company marketing in the summer that will help ensure a steady flow of business in the winter.

Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.

Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.