CPG giants like Procter & Gamble (P&G) have traditionally relied on TV advertising - and more recently, digital - to reach the maximum amount of consumers. However, a P&G executive recently revealed the company has become frustrated with “narrow digital-ad targeting” and TV can’t provide the reach they desire. As a result, many of these companies have rediscovered radio as an ideal way to reach their target audience.
P&G Investing Heavily in Radio after an Absence and Trying Digital
Topics: Radio Advertising, Digital Marketing
TV and radio advertising have been two of the most consistent mediums for reaching consumers. For years, they were the only two methods for getting the word out to target audiences, delivering branded messages and promotions. However, the emergence of other channels - specifically digital - has given advertisers more options for reaching their audience. Interestingly enough, while TV watching is declining, radio listening remains strong.
Topics: Radio Advertising, Marketing Strategy
How Radio Personalities Extend Their Influence Off-Air
Radio personalities have a ton of influence among their listeners, which can be leveraged beyond radio to help businesses reach and engage their target audience. To date, 56% of all radio listeners state that the on-air talent is the main reason they tune in. Additionally, 8 out of 10 listeners say they would consider trying something their favorite radio personality recommended.
Topics: Radio Advertising, Marketing Strategy
7 Powerful Stats to Convince You to Try Radio Advertising
After almost 100 years, radio remains an effective channel for marketers looking to advertise their product or service. There are a number of benefits to using radio as an advertising tool, including increased brand awareness, improved brand recognition and recall, boosted sales and more qualified leads. What’s more, sound - like music, voice and effects - can be a powerful tool that influences customer behavior, while helping to define the identity of a brand.
Topics: Radio Advertising, Marketing Strategy
Why Combining Radio and Digital Equals Success for Auto Repair Shops
The auto repair industry is currently thriving in the United States. The industry has grown by 2.6% over the past five years, reaching a revenue of $67 billion in 2018. This is primarily due to the average length of car ownership for new and used vehicles, which has increased 60% in the last 10 years - leading to more auto repairs. In addition, 75% of repairs and maintenance completed on vehicles is done at independent automotive shops, in comparison to 25% that is done at dealerships.
Topics: Radio Advertising, Digital Marketing, Auto
While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.
Topics: Radio Advertising, Marketing Strategy
Do you feel like your radio campaigns are lacking that special something? Or that they could be achieving a little more? If other elements of your campaign are in line, then you may need to consider a new creative spin.
Topics: Radio Advertising
While the popularity of jingles might have peaked in the 1950s, the radio jingle is still an invaluable marketing tool. Advertisers have not given up on this clever tool by a long shot. Brands like McDonald’s and Nationwide still work to generate the goodwill and nostalgia that jingles, at their very best, have done so well for nearly a century.
Topics: Radio Advertising, Marketing Strategy
Hey, I Just Heard You On the Radio! (5 Things to Expect When You Partner with Zimmer)
Zimmer Radio has been a promotional powerhouse since the 1950s, offering the very best in programming, education and advertising opportunities for our partners. Over the years, we've expanded into a variety of different mediums but radio is still at the heart and soul of everything that we do. We continue to invest in the best on-air talent, broadcasting, software and tools to ensure that our business partners continue to see exceptional value and growth. We help brands of all types and businesses of all sizes dominate the mental landscape by reaching consumers when they are most open to your messages -- when they're commuting or listening to the radio. Here are 5 outcomes you can expect from your customers when you partner with Zimmer Radio.
Topics: Radio Advertising, Joplin Market
When it Comes to Four State Area Radio, There's Only One Clear Choice
When it comes to four state area radio, there really is only one clear choice . . . and you don't have to take it from us! We love it when marketers from around the area share their success stories. It really reminds us why we do what we do every day -- to not only provide quality programming to our listeners but also to help area businesses reach their core audiences and business goals, too. See how the elements of radio advertising work together to supercharge the reach for our advertisers.
Topics: Radio Advertising, Joplin Market