If you own a restaurant, you know how important having a great physical storefront and interior dining experience is to your business. However, there’s another important branding aspect that makes a huge impact in terms of how customers view your business - and that’s your restaurant website.
Every region has its collective favorite local attractions and businesses. These might include diners, parks, landmarks, hotels, historical downtowns, or amusement parks. They could include restaurants; for example, when we know we have family and friends coming to visit us, we'll make reservations at our favorite local eateries so our friends can have a taste.
Topics: Small Business Resources
Brand awareness plays a vital role in the success of your small business. But how do you know whether your brand awareness strategy is working? Like every other aspect of your marketing strategy, it’s important to track and measure brand awareness to understand if you’re getting the results you want and maximizing ROI. Tracking brand awareness can be challenging, so in this post, we’ve put together some tips for getting started.
When discussing ways of expanding your marketing reach, one thing seems to dominate the conversation: Digital. From websites and blogging to social media and banner displays, the focus is on SEO and PPC, live video and native advertising. But there is a secret weapon for expanding your marketing reach that is often overshadowed by all the talk about digital. That secret weapon is radio advertising.
Branding through marketing is critical for every business, even when that business is a law firm. After all, while clients are probably already a qualified lead by the time they approach your firm, branding is why they know about your firm to begin with. Even so, you’ve studied to win in the courtroom, not the marketplace, and law firm branding may seem outside your wheelhouse. That’s why we’ve put together a list of twelve do’s and don’ts to help you start branding your law firm effectively.
Yellow Pages advertising is relatively inexpensive, and for many lawyers, it’s their go-to advertising medium. But the Yellow Pages has its limitations. Many people use the Yellow Pages as a doorstop or booster seat, but it never occurs to them to use it to find a business. For that, they turn to Google. So, while the Yellow Pages remains an effective way to reach a certain segment of your law firm’s target market, it’s important to understand its limitations and explore advertising alternatives that can provide a wider reach.
Many homeowners think of seasonal plumbing maintenance as winterizing — insulating pipes and sealing up cracks. However, plumbers know that spring and summer brings its own risks for plumbing issues. We’ve put together some tips to market your plumbing company during spring and summer.
For a long time, Yellow Page advertising was the premier method of getting your business in front of potential customers because it was the reference everyone turned to regularly for contact information. Unfortunately, since the advent of the internet, and in turn mobile access to the internet and the social connectivity that followed, the need for the Yellow Pages (or, as they’ve somewhat rebranded, YP) has dropped. Even so, consumers turn to multiple resources as they move through the path to purchase. Understanding the pros and cons of Yellow Page advertising will help you determine if and how this channel should be a part of your marketing mix.
At this point, a company having a website is usually a given, but it can be easy to forget that a website is critical to your business’ success. That’s because your site is an extremely valuable tool in establishing your business’ web presence, which in turn helps to drive more business through building credibility and connecting with customers. There are three major areas of consideration to ensure your website’s success: keeping it professional, keeping it optimized, and regularly updating it. In today’s post, we’ll take a brief look at how people are using branded sites now, then provide an overview of each area.
Believe it or not, 80% to 90% of physical mail gets opened daily, and some 57% of total mail volume is attributed to direct mail pieces. What’s more, according to a 2015 survey by MarketingSherpa, 54% of people prefer to learn about promotions and products or services via direct mail; that’s the leading format of choice, ahead of emails at the user’s frequency (49%) and visiting the brand website (38%). And about two-thirds of consumers have bought something due directly to direct mail. These are but a few of the indications that this format is a very valuable tool in your marketing mix, so it’s well worth understanding the pros and cons of direct mail advertising.