Four States Small Business Blog

Have you ever noticed that some brand campaign efforts focus less on selling a product or service, and more on building a positive awareness and perception of the brand? This is known as brand awareness, and it is a powerful marketing tool. Why? Because people who are ready to make a purchase will turn to the brand that readily comes to mind first.

One of the world’s favorite beer commercials doesn’t have much to do with beer but a lot to do with good branding.

Zimmer Marketing. recently won several notable awards presented by the Kansas Association for Broadcasters. These awards highlight the accomplishments of this station, as well as its ongoing commitment to excellence.

When it comes to building your brand, the process is not all that different from building a house. 

Although businesses spend billions of dollars each year on advertising campaigns, the most important type of marketing costs nothing at all. Word of mouth marketing is so valuable that nearly two-thirds of marketing executives believe that it’s the most effective marketing medium in existence. 

When it comes to making a new hire, you want to find the best possible candidate. You want an employee who not only has the experience and expertise to do their job well, but also one that fits with the rest of the team and thrives within the unit. Just making posts on job boards and other minimalist tactics just are not enough to find this superior candidate.

A call to action, or CTA, tells the reader on your website what you want them to do. CTA buttons are buttons that the reader can click that will direct them towards your conversion goal, whether it is a purchase or a subscription or something else. 

When done well, radio ads can play a significant role in improving your bottom line.

Think for a moment about the impact of the name Porsche or Tiffany’s. 

What is the most valuable property your company can hope to possess or control? Your physical assets may already be quite substantial. But what is crucial to your growth and development is your ability to dominate mental real estate.