Four States Small Business Blog

As shifts away from traditional viewing habits continue, we wanted to check in on recent trends in the streaming market. For small businesses, it's a constant effort to look for advertising platforms that offer the best value for marketing budgets. Ad-based streaming services are some of the more attractive options currently available. So how are ad-based streaming services fairing in 2022?

Topics: Marketing ROI, Digital Marketing

In 2022, Zimmer Marketing's creative team won several awards from the Kansas Association of Broadcasters, including a full sweep of the commercial campaign category! We won first, second and honorable mention for three radio branding campaigns for our clients.

Topics: Radio Advertising, Website Design, Team Zimmer, Branding

In a difficult business environment, it is more essential than ever to have a solid branding plan. Branding allows you, as a small business owner, to take control of your messaging to maintain steady growth even during tight and uncertain economic conditions. That's why Zimmer Marketing is hosting BrandKamp this fall.

Save the Date
Tuesday, October 4th
Time: 11:30 am
Where: Joplin Holiday Inn

Topics: Small Business Resources, Marketing Strategy, BrandsFormation, Digital Marketing, Branding

As a small business owner, you've doubtless felt the crunch of the current labor market. It's hard to find qualified employees right now. Many small businesses have increased their recruitment marketing efforts as an important first step to navigating this difficult business climate. But what comes next after successfully hiring new people? Onboarding can be a taxing process and deserves some consideration and forethought. 

Topics: Small Business Resources

Recently, we've covered the benefits of   integrated marketing plans. One tool that we briefly referenced is OTT marketing. You may have wondered what that is and how it might be useful to your business, so this week we'll dig deeper into over-the-top video ads.

Topics: Digital Marketing

If you're running a small business, there's no doubt that the last few years have been a rollercoaster of unpredictable changes. And that continues now as we've seen consistent inflation highs and a slowing economy. But your business is not merely pushed along by market forces outside your control, or at least it shouldn't be. Differentiating your business from competitors in a thoughtful way will set your company up for stable growth, even through more challenging times.

Topics: Small Business Resources, Joplin Market, BrandsFormation, Branding

We're sincerely grateful for the opportunity to work with small businesses around the four states. A great deal of satisfaction is involved in helping local companies effectively market their excellent goods and services. If you've ever wondered what working with Zimmer Marketing to promote your business is like, you'll have a complete picture by the end of this blog.

Topics: Team Zimmer

We've recently addressed   how organic search should be a priority in your online growth strategy. But there's no doubt that paid search campaigns are important in your plan to increase web traffic. That raises the question, "How can I run an effective paid search campaign?" There are many answers to that question, but negative keywords are some of the lesser-known keys to paid search campaigns. Let's dig in if you're ready to improve your search engine marketing game. 

Topics: Digital Marketing

Recruitment is a challenge for many employers right now, and as a small business owner, building a qualified and dedicated team can be daunting. But even as   the U.S. labor market continues its tumult from the disruptions of the last few years, rest assured, you can still attract qualified employees. Using tried and true recruitment marketing methods, you can make your case to good job candidates and get those applications rolling in. 

Topics: Integrated Marketing, Marketing Strategy, Recruitment

Continuing with the   series on blogging that we started last week, we'll be digging deeper into organic search versus paid search. Understanding the differences between these two methods for web growth will be key to your company's success online. So, let's compare the differences between them. 

Topics: Marketing ROI, Digital Marketing