Four States Small Business Blog

A business can't run without qualified and skilled staff. Unfortunately, for many business owners, attracting and retaining recruits is more challenging than it has been in recent years and, in some cases, ever. Right now, there's very little indication that these labor market conditions will substantially change any time soon. You will have to get much more competitive at attracting talent for your business to succeed. This week, we'll offer some tips to help improve your recruitment marketing efforts.
 

Topics: Recruitment

As you wrap up 2022 and move into 2023, it's important as a business owner to work out a solid marketing strategy. Although there are many tools at your disposal for creating effective business strategies, we'll share one of our favorites this week: the marketing bridge.

Topics: Marketing Strategy

Year after year, small businesses turn to local radio for their marketing needs. But why is that? Although there are many reasons local radio is so useful for small businesses, some are more prominent than others. Let's discuss some of the chief benefits of radio and how to get the most out of it. 

Topics: Radio Advertising, Marketing ROI, BrandsFormation

There is no doubt that video marketing is on the upswing, with more companies turning to the medium to drive brand growth than ever. Why is that? There are many reasons, not least of which are the ever-increasing opportunities for distribution. This week, we'll look at four reasons we believe video marketing can positively impact your brand growth.  

Topics: Digital Marketing, Branding

A business website is one of the most critical components of a thriving company. It can help people find your physical location, buy online, or help you gather the valuable contact information of potential customers. And driving all of this is the humble call to action. Frequently abbreviated as CTA, your website's calls to action will greatly determine your success online. So, it's important to get them right. 

Topics: Website Design

The goal of any brand is to be instantly recognizable. Each year, businesses, both big and small, spend untold amounts of effort to earn a place in the minds of their target audiences. That brings up a couple of important questions. First, how can you be sure that your marketing efforts are working? And second, how can you take advantage of that knowledge? Let's explore both these questions.

Topics: Radio Advertising, Marketing Strategy, Branding

It's always important for any business to have a solid strategy. That's especially true when the business environment is challenging. While we often talk about the importance of branding for business on this blog, this week, we wanted to take a step back and discuss a more general tool to help you strategize for your whole business. The tool we'll be talking about is the SWOT analysis. And, as you would expect, this tool also helps you to brand successfully. 

Topics: Marketing Strategy

As we move into the holiday season and, ultimately, the new year, now is a great time to take stock of your business and marketing goals. Whether this is your first time marketing your business or you've been at it for many years, annual vision casting and planning is a necessary and rewarding event. To aid in the process, we want to offer some tips to get you started on your marketing strategy creation or renewal. 

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Branding

New social media platforms enter the scene each year, and the more established ones evolve. In this fast-changing environment, it can be challenging for businesses to stay competitive. However, companies that master social media outreach have a serious marketing advantage. So, how can you successfully use social media as a small business owner?

Topics: Social Media

With the November 2022 midterm election coming up in a month, now is the critical time to make a persuasive appeal to voters. However, getting your campaign's message out can be difficult in this noisy and busy world. That's why Zimmer Marketing is such a great choice to partner with your political campaign. We own six radio stations in the Four States and are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots or a full campaign website, Zimmer Marketing reaches voters with your message.  

Topics: Radio Advertising, Advertising