Four States Small Business Blog

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

Quantifying the success of your marketing campaign is an important part of making sure you efficiently use your marketing budget. This is true even with mediums such as radio advertising.

One of the most effective ways to reach your target audience is through advertising. It should be an integral part of your overall marketing strategy to help connect with current and potential customers. Getting more revenue from your advertising efforts doesn’t always mean you need to spend more money. It’s essential to take a hard look at what you’re currently doing to maximize your advertising budget to its full potential. Here are five different ways you can boost the effectiveness of your ad budget.

When designing a marketing strategy, your target is to drive more sales and increase your net revenue. This requires careful planning and balancing, as businesses do not necessarily want to increase their investment in marketing, they want to invest smarter. They want to maximize their marketing dollars and see bottom-line movement.

According to TalentNow, nearly 73% of employers struggle to find qualified candidates for their open job positions. This is partly due to low unemployment rates, as the national average is 4%. If you can relate, you may have already tried all the usual avenues for finding your next employees, including online job boards like Monster, Indeed and CareerBuilder. And although these boards are popular among job searchers, their one-click applications and lack of vetting can leave you sifting through an unending list of applications from unqualified candidates.

Marketers use a number of acronyms everyday, but KPI might be one of the most important, right behind ROI. A key performance indicator (KPI) is a metric - typically expressed as a numeric value - that indicates the growth, success, or failure of an advertising campaign or individual channel or component.