Four States Small Business Blog

Topics: Radio Advertising, Marketing ROI, Branding

Topics: Marketing ROI, Digital Marketing

Topics: Marketing Strategy, Marketing ROI, BrandsFormation

When it comes to creating an effective marketing plan, employing influencers for brand messaging continues to bring incredible ROI to businesses that use this advertising method. Below we'll explain why you should consider using local radio personality influencers in your marketing strategy. Here are three reasons to use radio personality endorsements in your marketing campaign.

Topics: Radio Advertising, Marketing ROI, Joplin Market, Advertising

Topics: Marketing ROI, BrandsFormation, Digital Marketing, Branding

Topics: Radio Advertising, Marketing Strategy, Marketing ROI

Topics: Integrated Marketing, Marketing Strategy, Marketing ROI, Joplin Market, Advertising

Topics: Integrated Marketing, Marketing ROI

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Welcome to the second installment of our B2B marketing best practices blog. With the first article, we introduced ideas like thoughtful buyer personas, the buyers journey and marketing funnels and how to use them, and the value of local SEO here in Joplin, MO.  

Topics: Marketing Strategy, Marketing ROI