Four States Small Business Blog

A well-designed and functional website serves as the backbone of your business, allowing you to take your marketing efforts to great heights. Websites give target customers a place to land and interact with your brand as they move through the buyer’s journey. So, without an updated, optimized, and professional website in place, you could miss out on the chance to connect with your target audience and convert visitors into leads.

Allocating your marketing budget to increase value and maximize your return on investment (ROI) is key to achieving marketing success. Why? It enables you to prioritize campaigns, invest in the most effective channels and tactics and build a marketing strategy that delivers clear results.

Before you start building a winning digital branding strategy, let’s start with the basics – what is a digital branding strategy, and why is it important?

Although revisiting your marketing strategy regularly is a smart approach, your company can greatly benefit from having a long-term plan as well. With a long-term marketing strategy, you can drive the success of your company and ensure it remains sustainable through the years. 

If your marketing plan doesn’t seem to be working well, it may be time for outside help. Many businesses turn to outside marketing agencies to help build new marketing plans or update their existing ones. If you are looking for help, a full-service agency is a better choice over one that specializes in a particular channel or tactic. A full-service marketing agency can handle everything from digital marketing and content creation to website development and advertising. This ensures your marketing message is cohesive and avoids problems with mixed signals.

Businesses with a brick-and-mortar location need an effective way to reach a specific geographic area, and local advertising provides that venue. Through local advertising, businesses can reach new customers in a local community and increase their brand awareness. Yet sometimes getting started in local advertising feels overwhelming. What are the best channels to use? How can you most effectively spend your marketing dollars? Here are some tips to help you get started with local advertising.

Not all advertising is created equal. The right placement is crucial, and many marketers purchase media real estate in order to find the best venues for ad placement. This is called media buying, and the goal is to get your ad in front of your target audience during optimum times.

A business, no matter its size, needs proper branding to find marketing success. Branding your business helps increase the value of your business in the mind of your target audience, ensures people recognize your brand, and keeps your brand top of mind. For small business owners, building a brand often feels like a challenge, but with the right tools you can do this effectively. Here are six secrets you can use to brand your business.

Businesses who have an integrated marketing strategy have an opportunity to expand their reach, achieve greater brand visibility and deliver clear and consistent messaging. Despite those benefits, nearly 40% of marketers have limited or no integration strategy at all.

In the past, it was typical to consider each marketing channel as a completely separate entity. Today, however, businesses have access to a wide range of traditional and digital marketing channels. And to be successful, each channel must be unified and work together cohesively to create a seamless experience for consumers. This requires an integrated marketing strategy.

Not surprising, more marketers are realizing the benefits of an integrated marketing approach. In fact, 36 percent of marketers are now actively working to integrate traditional and digital marketing efforts. To begin using this tactic, start by learning the basics of an integrated marketing strategy.