Four States Small Business Blog

What to Look For in a Digital Advertising Agency

Posted by Pam Larimore on May 21, 2019 at 8:00 AM

Digital advertising agencies come in various shapes and sizes, possessing particular areas of expertise or specializations. Finding the right fit for your company and its specific advertising needs is integral to maximizing your marketing dollars and positively shaping your brand, now and into the future.

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Topics: Marketing Strategy, Digital Marketing

6 Things That Will Determine Your Radio Advertising Costs

Posted by Chad Elliot on May 6, 2019 at 8:00 AM

As every business has unique marketing needs, radio advertising costs can vary quite a bit. A simple Google search of “radio advertising costs” will provide broad ranges, like $200 - $5,000 per week, which isn’t very helpful when planning your advertising budget.

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Topics: Radio Advertising, Marketing Strategy

5 Things Successful Advertising Campaigns Have in Common

Posted by Chad Elliot on May 3, 2019 at 8:00 AM

There are many reasons why you need to have successful advertising campaigns. A successful campaign can help you cut through the “noise.” Plus, it can help you achieve your marketing goals while maximizing your advertising budget.

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Topics: Marketing Strategy

The Major Role Radio Plays in the Customer Journey

Posted by Kylie Davis on April 30, 2019 at 8:00 AM

When purchasing a product or service, customers undergo a process that takes them from the identification of a problem to the acquisition of a solution called the customer journey, or buying funnel. By using the customer journey to guide your marketing program, you can provide the support your customers need throughout every phase of the buying process.

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Topics: Radio Advertising, Marketing Strategy

10 Ways Restaurants Can Use Local Radio

Posted by Chad Elliot on April 25, 2019 at 8:00 AM

Competition in the restaurant industry can be quite intense. That’s why finding ways to stand out from the crowd and build continual awareness of your restaurant is essential. Local radio can help.

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Topics: Radio Advertising, Marketing Strategy

How Location-Based Targeting Can Boost Store Traffic

Posted by Chad Elliot on April 18, 2019 at 8:00 AM

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

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Topics: Marketing Strategy, Digital Marketing

How Radio Can Drive New Patients to Your Private Practice

Posted by Mark Zimmer on April 11, 2019 at 8:00 AM

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

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Topics: Marketing Strategy, Health/Medical

Why Radio is the Key to Driving Foot Traffic to Your Business

Posted by Mark Zimmer on April 9, 2019 at 8:00 AM

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

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Topics: Radio Advertising, Marketing Strategy

5 Things You Should Know About Brand Awareness Campaigns

Posted by Mark Zimmer on March 21, 2019 at 8:00 AM

Building brand awareness is key to promoting your business. It refers to the extent to which customers can recall or recognize a brand, and it can have a positive impact on your marketing efforts, consumer perception and revenue. For this reason, most businesses rely on brand awareness campaigns to increase their visibility.

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Topics: Marketing Strategy

4 Factors Hurting Your Website Performance

Posted by Kylie Davis on March 19, 2019 at 8:00 AM

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

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Topics: Marketing Strategy, Website Design