Four States Small Business Blog

Topics: Radio Advertising, Marketing Strategy, Marketing ROI

The Missouri Broadcasting Association Awards were held, after a year hiatus, on Saturday, August 7th, 2021, at the Hilton in beautiful Branson, Missouri. It was a good year for Zimmer Marketing as we have once again demonstrated broadcasting excellence - bringing home four first-place awards. Check out the highlights from the 2021 MBA Awards!

Topics: Radio Advertising, Team Zimmer

Topics: Radio Advertising

Have you ever wondered whether radio advertising will work for your business? The good news is that radio advertising is budget-friendly and effective. With a good strategy and some consistency, you can make your business and brand Joplin famous. Start your journey toward radio branding excellence today with this guide.

Topics: Radio Advertising, Jingles, Branding

Why Zimmer Marketing?

Getting your campaign’s message out can be difficult in this noisy and busy world. That’s why Zimmer Marketing is such a great choice to partner with your political campaign. We not only own six radio stations in the four-states, but we are a full-fledged marketing company. Radio on its own reaches 90% of voters and costs a fraction of TV advertising. But more than that, Zimmer Marketing integrates radio and digital media, in order to reinforce your consistent messaging to the voters. So, whether your campaign needs 30-second radio spots, or a full campaign website, Zimmer Marketing reaches voters with your message.  

Topics: Radio Advertising, Digital Marketing, Advertising

Interested in radio advertising in the Pittsburg, Kansas market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Pittsburg market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Pittsburg, Kansas.

Topics: Radio Advertising

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

Topics: Radio Advertising, Joplin Market

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

Topics: Radio Advertising

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

Topics: Radio Advertising

Which is better: Eye or ear advertising? In 2020, an estimated 91.5% of the population listens to radio. Audio content also has a better chance of being passively consumed: that is, listeners may take in information even while they're actively concentrating on something else. Radio remains one of the top advertising mediums, helping you reach a wider variety of people.

Topics: Radio Advertising