Four States Small Business Blog

Employee Spotlight: Get to know Jeannette Royle

Posted by Kaylee Cole on April 22, 2021 at 8:15 AM
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Topics: Team Zimmer

The Cost of Radio Advertising Joplin, MO

Posted by Chad Elliot on April 19, 2021 at 7:11 AM

Interested in radio advertising in the Joplin, Missouri market? Radio is a time-proven way to get your message out. Zimmer Radio Inc. operates six stations in the Joplin market, reaching hundreds of thousands of listeners every month. Here is everything you need to know about radio advertising in Joplin, Missouri.

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Topics: Radio Advertising, Joplin Market

How to Make a Radio Ad with Impact

Posted by Mark Zimmer on April 13, 2021 at 7:15 AM

A radio ad can be a powerful way to build brand awareness for your business. Radio continues to command enormous numbers of listeners each week. Whether those listeners are fans, commuters, or guests in a restaurant, you want your message to reach them! But how do you build a radio ad that will take up mental real estate? Zimmer Marketing is here to help!

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Topics: Radio Advertising

Zimmer Radio to Launch New Radio Station in Joplin

Posted by Kaylee Cole on April 1, 2021 at 12:00 AM
Zimmer Radio is pleased to announce we are bringing a new radio station to Joplin: “Classic Hates 39.9!” On Classic Hates we will only play the worst rated songs in history, the songs that get stuck in your head and make you wish you could erase your memory entirely. As a company, we believe in pioneering radio excellence and, as such, this new station will be the first of its kind. No other radio station in the world uses our new format. 
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Here's Why You Should Attend BrandKamp on April 13

Posted by Brett James on March 30, 2021 at 7:15 AM

The next BrandKamp with branding wizard Chuck Mefford is just around the corner. Zimmer Marketing is hosting BrandKamp on April 13, 2021 at the Holiday Inn in Joplin. Registration begins at 8 a.m. and the workshop begins at 8:30 a.m. BrandKamp is your opportunity to learn the ins and outs of Mefford’s BrandsFormation system and supercharge your business.

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Topics: BrandsFormation

4 Softwares That Will Improve Your Brand's Graphics

Posted by Kylie Davis on March 23, 2021 at 7:05 AM

It’s essential for any business to be able to create excellent graphics and photos for its company branding. With a multitude of graphics and photo editors out there, it can be a wearying experience trying to figure out which software is right for your business. So let’s take a look at what’s out there and hopefully simplify things a bit.

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Topics: Advertising Creative, Branding

Why Smart Speakers and the Future of Radio Are Linked

Posted by Chad Elliot on March 16, 2021 at 7:30 AM

A new era in the history of radio is beginning with the widespread adoption of smart speakers by American consumers. Smart speakers are opening market opportunities for radio, already an extremely powerful medium in its own right, to gain increasing traction in its digital reach.

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Topics: Radio Advertising

What is OTT and Why Does it Matter For Your Business?

Posted by Chad Elliot on March 9, 2021 at 7:45 AM

You want your business to earn the attention of future customers. So, it is essential in any ad campaign to place your ads where they’ll be seen by those who will be interested in your message. In this age of seemingly limitless sources of entertainment - TV, Social Media, Radio, Netflix etc., it is easier to target potential customers based on their individual characteristics. An important part of your marketing strategy should be OTT marketing (over-the-top marketing).

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Topics: Marketing Strategy, Marketing ROI, Digital Marketing, Advertising

Partnering in Hope

Posted by Brett James on February 23, 2021 at 8:00 AM

Kix 102.5 to Host 5th Annual Radiothon with St. Jude

St. Jude Children’s Research Hospital, Kix 102.5, and Zimmer Marketing will host the fifth annual Partner in Hope radiothon on February 25-26, 2021. We at Zimmer are passionate about St. Jude’s mission to cure diseases afflicting those in the dawn of life. We invite you to join us in helping St. Jude continue their excellent work. Become a Partner in Hope, and with your $19 per month gift, the doctors and staff at St. Jude will continue their mission to treat as many sick children as possible.

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Topics: Joplin Market, Team Zimmer

What are the Top SEO Tools for 2021

Posted by Mark Zimmer on January 27, 2021 at 8:00 AM

If you've been looking for the best SEO tools without success, your misery ends here! As you may know, SEO keeps evolving, and keeping updated with the latest developments can be challenging. But it's worth the sweat because a whopping 70-80% of organic search users only focus on the organic results, ignoring the sponsored listings.

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Topics: Website Design