Four States Small Business Blog

The journey to reach and recruit the best candidates isn’t always a straight line. Luckily, as a recruiter or HR professional, you have an arsenal of tools at your disposal to help you attract top talent, drive engagement and strengthen your employer brand. Each of these plays a unique role in reaching candidates and contributing value - be it through the immediacy of a social media platform or the extensive reach of a radio station. Let us explore a few of these content ideas so you can see how they would benefit you in your recruitment efforts.

Geo-marketing has quickly risen as a popular form of advertising. With geo-marketing, brands can reach out to customers within precise geographical areas. For example, when people drive close to a particular store, they might receive a promotion about a sale. Since the ad appears at an opportune moment for the customer, it becomes more enticing for the person to engage with the promotion and come check out the sale.

Digital ads can be found almost anywhere online - while browsing social media, conducting a Google search or even engaging with your favorite app or mobile game. Digital ads are now a part of life; however 91% of people say ads are more intrusive today than 2-3 years ago.

In the face of various challenges, like increased competition, declining reimbursement and insurance changes, private practices need new and effective marketing techniques to maintain a steady flow of patients.

Foot traffic is essential to running a brick-and-mortar business, as more traffic opens up more opportunities for sales and customer engagement. This, in turn, leads to higher revenues.

Zimmer Cares proudly supports Fostering Hope in the work they do in supporting children and families participating in the local foster care community. Fostering Hope is an organization that lives up to their name, which is just one reason they were voted a Zimmer Cares 2019 winner.

Every year, the radio industry's premiere magazine – Radio Ink – ranks America's top 30 program directors in the Country format. This year, Zimmer Radio's own Randy Brooks made the list thanks to his hard work and dedication to KIX 102.5 listeners. Since there are hundreds of country stations, this puts him into a very exclusive group. Here is more about Randy and how he was able to surpass all of the competition to make this list:

Building brand awareness is key to promoting your business. It refers to the extent to which customers can recall or recognize a brand, and it can have a positive impact on your marketing efforts, consumer perception and revenue. For this reason, most businesses rely on brand awareness campaigns to increase their visibility.

Your website plays an important role in the success of your business. It helps to turn prospects into customers by positioning your business as a dependable, trustworthy and experienced provider in your industry. However, it’s not enough to have a website. You must also ensure that it’s well-designed and optimized to drive specific actions, like clicks, downloads, sign-ups and purchases.

With 3.5 billion Google queries being made each day, search engines are critical to the customer journey. Savvy, empowered customers use search engines like Google and Bing to find and research the products and services they ultimately purchase.